In this period of privacy crisis, it is not surprising to come across a growing wave of applications that lets users share content without revealing the user’s identity.
The first one, Whisper, was released in 2012 as a social network for the exchange of anonymous secrets and confessions. The app pioneered the attempt to create a community that shared anonymous messages and due to its innovative approach, received funding of $60 million.
Following the same premise of the above, there is Secret. When logging in with a Facebook account, the app goes through your list of friends, creating a unique feed of secrets. When the user reaches the minimum of five friends, other functions are enabled. You can also view other users’ secrets in a global feed. Secret was released in 2013 and received funding of $36 million.
I recently discovered Truth, which sets aside the idea of community by allowing the user to access the contact list on the telephone itself. The app allows you to send anonymous text messages that starts with the phrase “The truth is …” If the contact does not have the app, they will receive a standard SMS that uses an unknown phone number.
The concern is that users of these apps, safe in their anonymity, are sharing the lives of others through photos and statements, creating a tool for cyber bulling. The amount of posts with improper content and messages is absurd. In the case of Truth, you cannot opt out of receiving messages, which makes the service quite exploited for other purposes.
Secret and Whisper, available for Android and iOS are already success among teenagers. Truth, available only for iOS, is in the pipeline trending apps among young people.